Studying PR at uni? Working in public relations? You might want to take a look at this…last year Mumbrella 360 saw a debate with the best and brightest in the PR industry on the following issues

  • How do you measure PR?
  • Is it true that any girl with an Alice band, a golf and a MacBook can set up as an agency?
  • Why don’t PRs understand P&Ls?
  • Do you need to be an ex-journo to effectively pitch a story?
  • Why are there so few men in PR?
  • Can coverage be bought in Mumbrella?
  • Does the PR industry need to PR itself?

Take a look at this video – I’d love to hear your thoughts on this.